Amica - Human Touch
Amica leverages emotional storytelling, emphasizing that true connection goes beyond transactions, promoting a message that empathy is essential in both personal and professional relationships.
The campaign features poignant storytelling that illustrates the impact of loneliness and isolation in modern life, aiming to inspire viewers to reconnect with others.
The campaign targets individuals seeking insurance services, especially those who value personalized service and human connection in a digital world.
TARGET AUDIENCE
About the
Campaign -
Amica leverages emotional storytelling, emphasizing that true connection goes beyond transactions, promoting a message that empathy is essential in both personal and professional relationships.
Core Theme of the Campaign -
1. Amica's "Human Touch" campaign positions the brand as an empathetic provider in the insurance sector.
2. It seeks to highlight the significance of human relationships over purely transactional interactions.
3. The narrative emphasizes overcoming feelings of loneliness and isolation.
4. The campaign builds on previous themes of empathy introduced by Amica.
5. It appeals to consumers who appreciate brands that prioritize genuine connections.
6. The campaign resonates in a time when digital interactions often overshadow personal connections.
7. It combines effective storytelling with strong visual elements to evoke emotions.
8. Amica aims to redefine customer service in insurance by emphasizing compassion and understanding.