Amazon India - Festive Shopping Bonanza
The festival not only catered to urban customers but also saw significant participation from tier 2 and 3 cities, with 79% of new customers coming from these regions. This inclusivity underscores Amazon's commitment to reaching a broader audience and supporting local sellers.
The 2024 festival commenced on September 27, with Prime members enjoying 24-hour early access. The event featured new launches across categories like smartphones, fashion, beauty, large appliances, and more, from top brands. Customers benefited from attractive deals, fast deliveries, and flexible payment options, enhancing their shopping experience.
- Urban and rural Shoppers seeking festive deals.
- Prime members looking for exclusive benefits.
- local sellers and Small businesses aiming to expand their reach.
TARGET AUDIENCE
About the
Campaign -
The festival not only catered to urban customers but also saw significant participation from tier 2 and 3 cities, with 79% of new customers coming from these regions. This inclusivity underscores Amazon's commitment to reaching a broader audience and supporting local sellers.
Core Theme of the Campaign -
1. Massive Customer Participation: Shoppers from 99.7% of India's pin codes engaged in the festival, highlighting its extensive reach.
2. Prime Membership Growth: The event witnessed the highest single day of Prime sign-ups in the first 48 hours, with approximately 70% from tier 2 and 3 cities.
3. Diverse Product Launches: Customers enjoyed new product launches across categories, including smartphones, fashion, beauty, large appliances, and more, from top brands.
4. Support for Local Sellers: The festival empowered local shops, with sellers clocking a 2x spike and selling over 10 products every minute.
5. Flexible Payment Options: Customers benefited from various payment methods, including no-cost EMI options and instant discounts with leading banks, making purchases more affordable.
6. Language Accessibility: Shoppers experienced the festival in multiple languages, including English, Hindi, Tamil, Telugu, Malayalam, Kannada, Bangla, and Marathi, catering to diverse linguistic preferences.
7. Fast Deliveries: Prime members across more than 9,000 pin codes in India received their deliveries within 48 hours of placing their orders, ensuring a swift shopping experience.
8. Entertainment Integration: The festival also offered blockbuster entertainment, enhancing the festive spirit and providing customers with a holistic shopping experience.