AA Archigroup - Full Package Service Launch
By offering a full spectrum of services under one roof, AA Archigroup challenges the traditional architectural service model. This integration not only streamlines processes but also fosters innovation and trust, aligning with the company's philosophy.
The campaign's standout feature is the establishment of the "AA Chain," a comprehensive service model that integrates design, CM/supervision, and development projects. This approach positions AA Archigroup as a Total Solution Company, capable of managing all aspects of architectural projects.
- developers and real Estate investors: seeking comprehensive project management solutions.
- public institutions: Requiring efficient execution of Large-scale projects.
- contractors and Builders: looking for collaborative partnerships in Design and implementation.
TARGET AUDIENCE
About the
Campaign -
By offering a full spectrum of services under one roof, AA Archigroup challenges the traditional architectural service model. This integration not only streamlines processes but also fosters innovation and trust, aligning with the company's philosophy.
Core Theme of the Campaign -
1. Integrated Services: AA Archigroup's Full Package Service combines design, construction management, and supervision, ensuring cohesive project execution.
2. Innovative Approach: The "AA Chain" model introduces a new paradigm in the real estate and construction industry by merging various project phases.
3. Client-Centric Philosophy: The service is built on trust and innovation, aiming to meet diverse client needs effectively.
4. Global Competitiveness: With over fifty years of experience, AA Archigroup leverages its technological expertise to lead in high-tech design.
5. Strategic Vision: The initiative aligns with the company's goal to become the top domestic industry leader by 2027 and expand globally.
6. Enhanced Efficiency: By managing all project aspects internally, the company aims to reduce delays and improve quality control.
7. Market Differentiation: This comprehensive service differentiates AA Archigroup from competitors who may offer only segmented services.
8. Positive Market Reception: The innovative marketing approach has enhanced the brand's power and recognition in the industry.