top of page

Warner Bros. - It Chapter Two

Targeting - Fans of horror movies, particularly those who enjoyed the first "It" film and are eager to experience the sequel.

Core Theme of the Campaign -

The campaign takes advantage of the horror genre's loyal fanbase and capitalizes on the success of the first film to create hype and anticipation for the sequel through unique and immersive marketing experiences.

About the
Campaign
-

Warner Bros.' "It Chapter Two" campaign promotes the highly anticipated horror movie sequel, engaging fans through immersive experiences and innovative marketing strategies.

Formula applied by the Campaign to elicit customer action -

The campaign utilizes a mix of traditional and digital marketing to create an immersive experience for fans, with highlights including interactive pop-up events, augmented reality games, and engaging social media content.

Business Title

A Look at
the Campaign

1. The "It Chapter Two" campaign kickstarts with teaser trailers and posters that provide glimpses of the terrifying world created by the movie, creating anticipation for the release.

2. Warner Bros. organizes interactive pop-up events in select cities, allowing fans to step into the world of "It" and experience spine-chilling moments from the film first-hand.

3. The campaign incorporates innovative augmented reality games where fans can use their smartphones to hunt for hidden "It" themed virtual objects in their surroundings, providing an immersive and interactive experience.

4. Warner Bros. creates engaging social media content, including behind-the-scenes footage, character profiles, and interactive polls, to keep fans engaged and excited about the movie.

5. They partner with influencers and popular horror-centric social media accounts to promote the film, generating buzz and reaching a wider audience within the target demographic.

6. The campaign also includes special screenings and premieres, giving fans the opportunity to watch the movie before its release date and generating positive word-of-mouth.

7. Warner Bros. encourages fan participation by hosting contests and giveaways, offering exclusive merchandise and experiences related to the "It" franchise.

8. They collaborate with online platforms and websites to create custom, fear-inducing quizzes and games that allow fans to test their knowledge and bravery, further immersing them in the "It" universe.

9. The campaign builds on the successful marketing strategies used for the first "It" film, leveraging the fanbase's excitement and using innovative approaches to foster a deeper and more immersive connection to the sequel.

10. Through a combination of absorbing experiences, interactive digital content, and strategic partnerships, the "It Chapter Two" campaign aims to create a buzz, generate high box-office numbers, and solidify the franchise as a staple in the horror genre.

Should you find value in this succinct overview, you will appreciate access to 
BRAND
COLOSSAL

An exhaustive analysis we have garnered elucidating the following 3 studies -

A. The comprehensive breakdown & precise elements that led to the campaign’s success

B. Intricate details behind the campaign to ensure you don't miss any valuable insights we've uncovered

C. Components required to execute a similar campaign or a campaign of equivalent magnitude at your scale
 
This shall be alongside an extensive compendium of these insights for more than 1600 additional successful campaigns. 
bottom of page