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VMLY&R Commerce Mexico - Jersey Pay

Targeting - Football enthusiasts attending live matches who wished to streamline their in-stadium purchases. The convenience of Jersey Pay appealed to fans who wanted a hassle-free way to buy refreshments without the need for physical cash.

Core Theme of the Campaign -

The integration of digital wallets into football jerseys was an ingenious way to solve the challenge of providing a seamless and enjoyable experience for fans at stadiums. It brought together the passion of sports and the efficiency of digital payment methods in a novel and engaging manner.

About the
Campaign
-

VMLY&R Commerce Mexico's "Jersey Pay" campaign is a groundbreaking initiative that transformed football jerseys into digital wallets, allowing fans to make contactless payments for their favorite beverages, specifically Corona beer, during matches. This innovative payment solution aimed to enhance fan experience at football stadiums.

Formula applied by the Campaign to elicit customer action -

The campaign's standout feature was turning football jerseys into mobile wallets, allowing fans to enjoy the convenience of cashless transactions while cheering for their teams. This unique fusion of sports and technology garnered attention for its creativity and practicality.

Business Title

A Look at
the Campaign

- VMLY&R Commerce Mexico introduced "Jersey Pay," turning football jerseys into digital wallets.

- Fans could use this innovative solution to make cashless payments for Corona beer during matches.

- The campaign garnered recognition, winning Silver and Bronze at Cannes Lions

- Targeted at football enthusiasts attending live matches for a seamless in-stadium purchasing experience .

- The integration of digital wallets into jerseys showcased a creative blend of sports and technology.

- The initiative aimed to enhance the overall fan experience at football stadiums

- Highlighted by Manuel Bordé as a cool payment solution

- The campaign showcased VMLY&R Commerce Mexico's expertise in merging technology with consumer experiences.

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BRAND
COLOSSAL

An exhaustive analysis we have garnered elucidating the following 3 studies -

A. The comprehensive breakdown & precise elements that led to the campaign’s success

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C. Components required to execute a similar campaign or a campaign of equivalent magnitude at your scale
 
This shall be alongside an extensive compendium of these insights for more than 1600 additional successful campaigns. 
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