Too Faced - Better Than Sex
Targeting - The primary audience for the "Better Than Sex" campaign includes makeup enthusiasts, beauty influencers, and individuals who appreciate a touch of humor and luxury in their beauty routines.
Core Theme of the Campaign -
An interesting twist lies in the campaign's daring approach, challenging traditional beauty standards and suggesting that achieving glamorous lashes with the Better Than Sex mascara is an experience surpassing expectations.
About the
Campaign -
The "Better Than Sex" campaign by Too Faced is a bold and cheeky marketing initiative centered around the brand's iconic mascara, aiming to create a buzz and celebrate the product's impact on beauty.
Formula applied by the Campaign to elicit customer action -
The playful and provocative messaging, positioning the Better Than Sex mascara as the ultimate beauty indulgence and a must-have for those seeking show-stopping lashes.
Business Title
A Look at
the Campaign
1. Provocative Branding: The campaign embraces provocative and attention-grabbing branding, with the name "Better Than Sex" creating a playful allure and generating curiosity.
2. Iconic Product Focus: The star of the show is Too Faced's Better Than Sex mascara, positioned as the ultimate beauty weapon for achieving voluminous, dramatic lashes.
3. Sensual Imagery: The campaign may incorporate sensual and glamorous imagery, capturing the essence of the mascara's transformative impact on lashes and overall makeup looks.
4. Humorous Messaging: Humor plays a key role, injecting a light-hearted and cheeky tone into the campaign's messaging, making the beauty experience with Better Than Sex feel enjoyable and indulgent.
5. Social Media Engagement: Leveraging the power of social media, the campaign likely encourages user-generated content, reviews, and creative makeup looks featuring the Better Than Sex mascara.
6. Limited Editions and Specials: To create excitement, the campaign may introduce limited-edition packaging, exclusive bundles, or special promotions to entice both new and existing customers.
7. Influencer Collaborations: Too Faced may collaborate with beauty influencers and makeup artists to showcase the mascara in action, demonstrating its versatility and impact on various lash types.
8. Interactive Elements: The campaign could include interactive elements such as online quizzes, challenges, or virtual try-ons to engage the audience and create a personalized connection with the product.
9. Customer Testimonials: Real-life success stories and testimonials from users who swear by the mascara may be featured, building trust and credibility around the product.
10. Global Appeal: "Better Than Sex" positions the mascara as a global beauty sensation, catering to diverse beauty preferences and celebrating the empowerment that comes with feeling confident in one's makeup.