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TNT "Push to Add Drama" Campaign

Targeting - Curious bystanders, TV viewers

Core Theme of the Campaign -

Using unconventional marketing to engage and entertain

About the
Campaign
-

TNT's television marketing campaign with surprise drama

Formula applied by the Campaign to elicit customer action -

Creating surprising and dramatic events in public spaces

Business Title

A Look at
the Campaign

The TNT "Push to Add Drama" campaign is a highly creative and attention-grabbing marketing initiative launched by TNT, a cable and satellite television network. The campaign aimed to promote TNT's programming and its commitment to delivering intense and exciting entertainment to its viewers.

Here are the key details about the TNT "Push to Add Drama" campaign:

1. Concept: The central concept of the campaign was to bring drama to everyday life in a surprising and theatrical way. TNT wanted to emphasize that its programming was so intense that it could add drama to even the most mundane situations.

2. Staged Scenarios: TNT created a series of viral videos and television advertisements in which dramatic scenarios unfolded in public places. These scenarios included a button in the middle of a quiet square with a sign that encouraged people to "Push to Add Drama."

3. Unexpected Events: When unsuspecting pedestrians pushed the button, a series of dramatic events occurred, such as a motorcycle crashing through a wall, a professional wrestler emerging, or an emergency medical team arriving with a stretcher. These events were often inspired by action-packed scenes from TNT's shows.

4. Cinematic Quality: The campaign was known for its cinematic quality and the high production values of the staged scenarios.

5. Social Media Buzz: The videos quickly went viral on social media platforms, generating widespread buzz and engagement.

6. Global Reach: The campaign was launched internationally and adapted for various markets, making it a global sensation.

7. Brand Message: While the campaign was humorous and over-the-top, it reinforced the idea that TNT's programming was thrilling and action-packed.

8. Awards and Recognition: The "Push to Add Drama" campaign received numerous awards and accolades in the advertising industry for its creativity and effectiveness.

The TNT "Push to Add Drama" campaign is a prime example of how a brand can use humor and unexpected theatrical elements to create memorable and shareable content that resonates with its target audience. It effectively communicated the excitement and intensity of TNT's programming while entertaining viewers in the process.

Should you find value in this succinct overview, you will appreciate access to 
BRAND
COLOSSAL

An exhaustive analysis we have garnered elucidating the following 3 studies -

A. The comprehensive breakdown & precise elements that led to the campaign’s success

B. Intricate details behind the campaign to ensure you don't miss any valuable insights we've uncovered

C. Components required to execute a similar campaign or a campaign of equivalent magnitude at your scale
 
This shall be alongside an extensive compendium of these insights for more than 1600 additional successful campaigns. 
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