The Gottman Institute - The Seven Principles for Making Marriage Work
Targeting - Couples seeking relationship advice and tools for a successful marriage, as well as individuals interested in relationship science.
Core Theme of the Campaign -
Takes a scientific approach to relationships, offering evidence-based strategies, making it more than a campaign but a valuable resource for couples.
About the
Campaign -
A campaign by The Gottman Institute promoting "The Seven Principles for Making Marriage Work," a guide to building and sustaining a successful marriage.
Formula applied by the Campaign to elicit customer action -
Emphasizes Dr. John Gottman's research-backed principles for fostering a healthy and lasting marriage, providing couples with practical tools and insights.
Business Title
A Look at
the Campaign
1. Scientific Foundation: Grounded in Dr. John Gottman's research, the campaign provides a scientific foundation for building and maintaining successful marriages.
2. Practical Tools: Offers practical tools and actionable principles that couples can implement to strengthen their relationships.
3. Book Promotion: Promotes "The Seven Principles for Making Marriage Work" book as a comprehensive guide to relationship success.
4. Online Presence: Utilizes online platforms to reach a broad audience, offering webinars, articles, and resources for couples.
5. Credibility: Leverages the credibility of Dr. Gottman, a renowned psychologist known for his work on relationships.
6. Engagement Opportunities: Encourages audience engagement through workshops, events, and online forums for couples to connect and share experiences.
7. Long-Term Impact: Aims for a lasting impact by equipping couples with tools for ongoing relationship growth and resilience.
8. Community Building: Fosters a community of individuals dedicated to nurturing healthy, enduring relationships.