top of page

Stroke Association - When the words away went campaign

Targeting - The general public, healthcare professionals, and anyone interested in understanding the impact of strokes and aphasia on Individuals and their families.

Core Theme of the Campaign -

The campaign takes an empathetic and educational approach, shedding light on the often-overlooked struggles of those dealing with aphasia after a stroke. It humanizes the experience and fosters understanding and support for stroke survivors.

About the
Campaign
-

The Stroke Association's "When the Words Away Went" campaign is centered around a documentary that follows three stroke survivors living with aphasia. This condition impairs their ability to communicate, and the campaign aims to raise awareness about the challenges they face.

Formula applied by the Campaign to elicit customer action -

The documentary itself, offering an intimate look into the lives of stroke survivors as they navigate the complexities of aphasia. It showcases their journey to find their voice and rebuild their lives post-stroke.

A Look at the Campaign

- The campaign features a documentary titled "When the Words Away Went" following three stroke survivors with aphasia.

- It is supported by a Channel 4 integrated media campaign to maximize visibility.

- The documentary is a part of the broader "Let's Talk Aphasia" campaign by the Stroke Association.

- The campaign aims to break the silence surrounding aphasia and promote open conversations.

- Personal stories of survivors, such as Steve, Tom, and Julie, are highlighted in the documentary.

- Through storytelling, the campaign emphasizes the resilience and strength of stroke survivors.

- It encourages dialogue and understanding, urging society to LetsTalkAphasia.

- The campaign contributes to raising awareness about strokes and the importance of post-stroke support.

Business Title

Should you find value in this succinct overview, you will appreciate access to 
BRAND
COLOSSAL

An exhaustive analysis we have garnered elucidating the following 3 studies -

A. The comprehensive breakdown & precise elements that led to the campaign’s success

B. Intricate details behind the campaign to ensure you don't miss any valuable insights we've uncovered

C. Components required to execute a similar campaign or a campaign of equivalent magnitude at your scale
 
This shall be alongside an extensive compendium of these insights for more than 1600 additional successful campaigns. 
bottom of page