top of page

Snickers "You're Not You When You're Hungry" Campaign

Targeting - Snack enthusiasts, those seeking satisfaction.

Core Theme of the Campaign -

Creates a memorable and relatable message for hunger cravings.

About the
Campaign
-

Promotes Snickers bars with the iconic "You're Not You When You're Hungry" slogan.

Formula applied by the Campaign to elicit customer action -

Emphasizes Snickers as a satisfying and mood-improving snack.

Business Title

A Look at
the Campaign

The "You're Not You When You're Hungry" campaign by Snickers is one of the most iconic and successful advertising campaigns in recent years. Snickers is a popular chocolate bar produced by Mars, Incorporated, and this campaign aimed to position Snickers as the solution to hunger-induced personality changes in a humorous and memorable way.

Campaign Concept:
The core concept of the campaign is based on the idea that when people are hungry, they become irritable, grumpy, and act out of character. Snickers suggests that consuming their product can quickly alleviate hunger and return people to their normal, more pleasant selves.

Execution:
The campaign was launched through a series of TV commercials, print advertisements, and online content. The commercials typically feature a scenario in which someone is behaving strangely or inappropriately due to hunger. This person is then given a Snickers bar, which instantly transforms them back into their normal self, usually accompanied by the tagline: "You're Not You When You're Hungry."

The campaign also introduced the idea of "Snickers satisfaction" by showing people taking a bite of the chocolate bar and experiencing an immediate improvement in their mood and behavior.

Humor and Celebrity Endorsements:
A significant aspect of the campaign's success is its use of humor. The scenarios depicted in the commercials are often exaggerated and absurd, making them entertaining to watch. Additionally, Snickers enlisted well-known celebrities to play the roles of hungry individuals in their commercials. Notable personalities like Betty White, Joe Pesci, and Robin Williams have appeared in these ads, adding to their appeal and memorability.

Cultural Impact:
The "You're Not You When You're Hungry" campaign has had a lasting impact on popular culture. It has become a catchphrase used in everyday conversation to humorously explain someone's odd behavior or irritability. The campaign's success has also led to the creation of various spin-off ads and content over the years.

Consistency and Evolution:
While the core concept of the campaign has remained consistent, Snickers has also evolved it over time to keep it fresh and relevant. They've created various versions of the commercials, introduced limited-edition Snickers bars, and adapted the campaign for specific events or holidays.

Overall, the Snickers "You're Not You When You're Hungry" campaign is a prime example of effective advertising. It uses humor, relatability, and a simple message to connect with consumers, making Snickers a go-to choice for satisfying hunger and improving mood. The campaign's longevity and cultural impact demonstrate its enduring success in the world of advertising.

Should you find value in this succinct overview, you will appreciate access to 
BRAND
COLOSSAL

An exhaustive analysis we have garnered elucidating the following 3 studies -

A. The comprehensive breakdown & precise elements that led to the campaign’s success

B. Intricate details behind the campaign to ensure you don't miss any valuable insights we've uncovered

C. Components required to execute a similar campaign or a campaign of equivalent magnitude at your scale
 
This shall be alongside an extensive compendium of these insights for more than 1600 additional successful campaigns. 
bottom of page