Simply Be - Manchester Mural
Targeting - Individuals interested in inclusive fashion, body positivity advocates, and The general public in Manchester. By using a public mural, Simply Be reaches .
Core Theme of the Campaign -
An interesting aspect of the campaign is the use of street art to convey a positive and empowering message. The mural serves as a public statement, breaking traditional beauty norms and celebrating different body shapes.
About the
Campaign -
Simply Be launched a significant campaign in Manchester featuring the city's largest-ever mural. The mural is part of the "Serious About Shape" campaign, aiming to champion inclusive fashion and body positivity.
Formula applied by the Campaign to elicit customer action -
The captivating mural depicting five women wearing the same pair of jeans, each showcasing their unique body shape. This powerful visual representation promotes diversity and inclusivity in fashion.
Business Title
A Look at
the Campaign
- Launch of Simply Be's "Serious About Shape" campaign in Manchester.
- Features the city's largest-ever mural as a central element.
- Captivating mural depicts five women with diverse body shapes wearing the same pair of jeans.
- Aims to champion inclusive fashion and promote body positivity.
- Innovative use of street art for conveying a positive and empowering message.
- Targets individuals interested in inclusive fashion and body positivity.
- Reaches a broad audience through the public display in Manchester.
- Breaks traditional beauty norms and celebrates diversity.