Santa Margherita - Follow the Vine
Targeting - Designed for wine connoisseurs, curious minds, and anyone seeking an engaging way to discover the artistry behind Santa Margherita's renowned wines.
Core Theme of the Campaign -
"Follow the Vine" seamlessly blends technology with tradition, providing a digital passport to vineyard exploration, tastings, and behind-the-scenes glimpses, creating an immersive wine-tasting adventure.
About the
Campaign -
Santa Margherita's "Follow the Vine" campaign is a captivating journey through the world of wine, inviting enthusiasts to explore the brand's rich heritage and diverse offerings.
Formula applied by the Campaign to elicit customer action -
The campaign's focal point is an interactive online experience where users virtually traverse the vineyards, uncovering the secrets of winemaking and enjoying exclusive content along the way.
Business Title
A Look at
the Campaign
1. Virtual Vineyard Exploration: Embark on a digital journey through Santa Margherita's picturesque vineyards, guided by expert vintners who share anecdotes, insights, and the brand's commitment to quality.
2. Interactive Tastings: Participate in virtual tastings led by sommeliers, allowing users to experience the nuances of Santa Margherita's diverse wine portfolio from the comfort of their homes.
3. Behind-the-Scenes Access: Unlock exclusive content, including behind-the-scenes glimpses into the winemaking process, from grape cultivation to bottling, providing a rare and intimate look at the craftsmanship behind each bottle.
4. Personalized Recommendations: The campaign utilizes user preferences and interactions to offer personalized wine recommendations, enhancing the individualized experience for participants.
5. Social Media Integration: Encouraging users to share their virtual journey on social media, the campaign fosters a sense of community among wine enthusiasts and creates a buzz around the brand.
6. Limited-Edition Releases: Exclusive access to limited-edition releases and discounts for participants, incentivizing engagement and creating a sense of privilege for those involved in the "Follow the Vine" experience.
7. Educational Modules: Educational modules cover a range of topics, from wine pairing tips to the history of the Santa Margherita winery, catering to both seasoned wine enthusiasts and those new to the world of fine wines.
8. Gamification Elements: Incorporating gamification, participants can earn badges, virtual rewards, and even qualify for real-world incentives, transforming the campaign into an exciting and competitive adventure.
9. User-Generated Content Showcase: Highlighting and celebrating user-generated content, the campaign builds a community around shared experiences, testimonials, and creative expressions inspired by the virtual vineyard journey.
10. Sustainability Focus: Underlining Santa Margherita's commitment to sustainability, the campaign touches upon eco-friendly practices in winemaking, reinforcing the brand's dedication to both quality and environmental responsibility.