Samsung - Flip open campaign
Targeting - Tech-savvy Individuals, fashion enthusiasts, and those who value a blend of style and functionality in their smartphones. The inclusion of popular personalities broadens its appeal.
Core Theme of the Campaign -
The campaign takes a creative approach by featuring various celebrities like Alia Bhatt, Varun Dhawan, Kiara Advani, and Neeraj Chopra, who express their "flip side." This concept adds a personal and relatable touch to the promotion.
About the
Campaign -
Samsung's flip open campaign revolves around promoting their Galaxy Z series, particularly the Galaxy Z Flip smartphones. The campaign showcases the unique flip design of these phones, emphasizing a stylish and functional aspect.
Formula applied by the Campaign to elicit customer action -
The innovative and eye-catching flip design of Samsung's Galaxy Z series. It aims to capture the attention of consumers who appreciate cutting-edge technology and sleek aesthetics.
Business Title
A Look at
the Campaign
- Samsung's campaign focuses on the Galaxy Z Flip series, showcasing its distinctive flip design.
- Celebrities like Alia Bhatt and others express their unique "flip side" in the campaign.
- The promotion highlights the blend of style and innovation in the Galaxy Z Flip smartphones.
- Innovative design aims to capture the attention of tech enthusiasts and fashion-forward consumers.
- Varied celebrity endorsements add a personal touch to the campaign.
- Emphasis on the "Join the Flip Side" theme underscores the uniqueness of the flip design.
- The campaign employs a creative and visually appealing approach to showcase the product.
- Overall, it targets a diverse audience appreciating style, innovation, and personal expression.