Roladin - Opposites Attract Campaign
Targeting - Individuals celebrating Hanukkah and those looking for unique and premium treats during the holiday season. The campaign aims to resonate with A broad audience appreciative of high-quality baked goods.
Core Theme of the Campaign -
Roladin takes a creative approach by personifying the donuts, emphasizing their individuality and the delightful contrasts in flavors. This unique take not only makes the campaign visually engaging but also communicates the diversity and richness of the donut offerings
About the
Campaign -
The "Opposites Attract" campaign by Roladin, a prominent Israeli bakery chain, is a creative promotion of their premium donut collection for Hanukkah. Launched in December 2019, the campaign aimed to showcase the uniqueness of their donuts during the holiday season
Formula applied by the Campaign to elicit customer action -
The campaign's standout feature lies in its consistent theme over the years, empowering the donuts by showcasing their creation and diverse flavors. It creates a visually appealing and memorable narrative around the bakery's premium donut collection.
Business Title
A Look at
the Campaign
- Launched in December 2019, Roladin's "Opposites Attract" campaign promotes their premium donut collection for Hanukkah.
- The campaign consistently empowers the donuts, highlighting their creation process and diverse flavors.
- Roladin creatively personifies the donuts, emphasizing their individuality and the delightful contrasts in flavors.
- The visually appealing campaign communicates the diversity and richness of Roladin's premium donut offerings.
- With a focus on Hanukkah celebrations, the campaign aims to capture the attention of individuals seeking unique and high-quality treats during the holiday season.