Rockstar Games - Red Dead Redemption 2 - Interactive Map
Targeting - Fans of the Red Dead Redemption series, as well as gamers who enjoy open-world exploration and immersive storytelling experiences.
Core Theme of the Campaign -
The campaign took the traditional concept of a game map and transformed it into a valuable tool that not only guided players throughout the game but also encouraged exploration and discovery of hidden content.
About the
Campaign -
Rockstar Games' Red Dead Redemption 2 - Interactive Map Campaign offered players an immersive and interactive experience by providing a detailed map of the game's expansive open world, allowing players to discover hidden locations, missions, and secrets.
Formula applied by the Campaign to elicit customer action -
The highlight of the campaign was the highly detailed and interactive map that accompanied the game, enabling players to explore the vast world of Red Dead Redemption 2 and uncover its intricacies at their own pace.
Business Title
A Look at
the Campaign
1. The interactive map campaign for Red Dead Redemption 2 aimed to enhance the player's experience by providing a detailed and visually appealing map that served as a guide within the game's expansive open world.
2. The map was designed to resemble an authentic and period-appropriate treasure map, enhancing the immersive western setting of the game.
3. Players could use the interactive map to discover new locations, side missions, collectibles, and hidden secrets within the game world. This feature encouraged exploration and rewarded player curiosity.
4. The map allowed players to bookmark locations of interest, track their progress, and plan their next adventure within the game's immersive world.
5. Various interactive features were included in the map, such as zooming in and out, filtering points of interest, and displaying information about specific locations, characters, or missions.
6. The campaign leveraged the interactive map as a marketing tool, creating hype and anticipation among fans before the game's release by teasing glimpses of the game world and its vast potential.
7. The interactive map campaign fostered a sense of community among players, as they could share their discoveries, hidden locations, and strategies with fellow fans online, creating a sense of camaraderie and collaboration.
8. By providing players with an extensive and interactive map, Rockstar Games not only offered a valuable resource for navigating the game but also further immersed players in a rich and immersive world, enhancing the overall gaming experience.