Rocket Mortgage - Barbie Dream House
Targeting - Individuals interested in homeownership, especially first-time homebuyers. The campaign aims to resonate with A broad audience by using the familiarity of Barbie and the relatability of Anna Kendrick to convey the accessibility of Rocket Mortgage's services.
Core Theme of the Campaign -
The campaign takes a whimsical approach by bringing a childhood icon like Barbie into the world of real estate and mortgages. It leverages the aspirational and dreamy elements associated with Barbie to convey the idea that Rocket Mortgage can help make homeownership dreams a reality.
About the
Campaign -
The Rocket Mortgage "Barbie Dream House" campaign is a collaboration with actress Anna Kendrick and iconic doll Barbie. The campaign features a Super Bowl ad where Kendrick assists Barbie in purchasing her Dreamhouse listed at $225 on Rocket Homes, Rocket Mortgage's platform
Formula applied by the Campaign to elicit customer action -
The creative integration of popular culture icons, Anna Kendrick and Barbie, to showcase the ease and convenience of using Rocket Mortgage's services to fulfill homeownership dreams. The ad cleverly combines humor, nostalgia, and a positive message.
Business Title
A Look at
the Campaign
- Anna Kendrick assists Barbie in a humorous and engaging Super Bowl ad to purchase her Dreamhouse through Rocket Mortgage.
- The campaign effectively communicates the simplicity and efficiency of Rocket Mortgage's platform for securing a home loan.
- It taps into nostalgia and pop culture to create a memorable and shareable advertising moment.
- The use of a well-known celebrity and an iconic character makes the campaign relatable and appealing to a wide audience.
- By showcasing the Barbie Dreamhouse, the campaign connects with childhood fantasies and the idea of achieving homeownership dreams.
- The humor in the ad adds a light-hearted touch, making the mortgage process seem more approachable.
- The campaign aligns with Rocket Mortgage's strategy of making the homebuying process straightforward and accessible.
- Overall, the collaboration with Barbie and Anna Kendrick contributes to making the Rocket Mortgage brand memorable and friendly.