RH (Restoration Hardware) - Restoration Hardware Source Books
Targeting - Homeowners and interior design enthusiasts who valued quality, luxury, and timeless design when it comes to furnishing and decorating their homes.
Core Theme of the Campaign -
The campaign took an interesting approach by blurring the lines between catalogs and coffee table books, elevating the perception of RH's offerings and positioning them as not just products but also pieces of art and inspiration.
About the
Campaign -
RH (Restoration Hardware)'s Source Books campaign aimed to showcase their luxury home furnishings and design concepts through beautifully curated and visually stunning catalogs, inspiring customers to create their dream spaces.
Formula applied by the Campaign to elicit customer action -
The highlight of this campaign was the Source Books themselves, which were meticulously crafted and designed to showcase RH's high-quality furniture, decor, and design aesthetics, offering customers an immersive and aspirational experience.
Business Title
A Look at
the Campaign
1. RH's Source Books campaign revolved around the creation and distribution of their highly anticipated catalogs, which were more than just traditional catalogs, but rather a collection of beautifully photographed, curated, and designed pieces.
2. The campaign aimed to captivate customers and inspire them by presenting RH's extensive range of luxury furniture, lighting, textiles, and home decor in visually stunning spreads that showcased different design styles and aesthetics.
3. The Source Books featured luxurious environments, both indoor and outdoor, which allowed customers to envision how RH products could transform their own living spaces into elegant and sophisticated retreats.
4. RH ensured that every aspect of the Source Books was meticulously designed, from the layout and typography to the material quality, creating a sensory experience that reflected their commitment to craftsmanship and impeccable attention to detail.
5. The catalogs featured intricate product descriptions, material details, and inspiring design stories that encouraged readers to consider the various elements that go into creating a complete and cohesive home decor.
6. RH's Source Books were distributed to customers through mail, strategically placed in stores, and also available for digital viewing, allowing customers to access the catalogs across multiple platforms and engage with them at their convenience.
7. This campaign leveraged the power of aspirational imagery to evoke emotions and desires, enticing customers to invest in high-quality furniture and decor pieces that would elevate their living spaces and reflect their personal style.
8. By positioning their Source Books as a source of inspiration, RH established themselves as a premier brand within the luxury home furnishings market, creating a desire for customers to curate their dream spaces with RH products.