Puma - Do You (2016)
Targeting - Women of all ages, particularly those who value self-expression, individuality, and embracing their unique qualities.
Core Theme of the Campaign -
Puma partnered with high-profile women such as Rihanna and Cara Delevingne to act as ambassadors for the campaign, promoting the message of self-empowerment and breaking societal norms.
About the
Campaign -
The Puma "Do You" campaign, launched in 2016, aimed to empower women and inspire them to embrace their individuality and pursue their passions fearlessly.
Formula applied by the Campaign to elicit customer action -
The "Do You" campaign celebrated strong, independent women who are unapologetically themselves and encouraged women to define their own standards of beauty and success.
Business Title
A Look at
the Campaign
1. The Puma "Do You" campaign was born out of the desire to challenge societal expectations that dictate how women should look, act, and be perceived.
2. Puma aligned itself with strong female influencers who embody self-confidence, empowerment, and authenticity, such as Rihanna and Cara Delevingne.
3. The campaign encouraged women to embrace their individuality, encouraging them to embrace their flaws, quirks, and strengths instead of conforming to traditional beauty standards.
4. Puma launched a series of empowering ads and videos featuring diverse women from various backgrounds, showcasing their talents, ambitions, and unique qualities.
5. The campaign encouraged women to own their stories and rewrite the rules, empowering them to pursue their passions without fear or hesitation.
6. Puma organized workshops, events, and online communities where women could connect, share their stories, and receive support from like-minded individuals.
7. The "Do You" campaign also involved collaborations with female designers, launching apparel and footwear collections that embodied the spirit of empowerment and self-expression.
8. By challenging societal norms and celebrating diverse expressions of womanhood, the campaign aimed to inspire women to be unapologetically themselves and redefine their own version of success and beauty.
9. The campaign received widespread positive feedback and resonated with women around the world, establishing Puma as a brand that values and supports female empowerment.
10. Overall, the "Do You" campaign by Puma successfully broke stereotypes, celebrated individuality, and inspired women to embrace their true selves, fostering a sense of confidence and empowerment.