Plum Guide - No Time for Average Stays
Targeting - Holidaymakers seeking memorable and extraordinary travel experiences, emphasizing quality over quantity in their accommodations.
Core Theme of the Campaign -
The combination of a transparent ethos, a home test for accommodations, and a message that challenges the notion of settling for average. This unconventional approach sets Plum Guide apart in the holiday industry.
About the
Campaign -
Plum Guide, a holiday brand, launched a bold campaign with the tagline "No Time for Average Stays." The campaign emphasizes a details-obsessed and transparent ethos, urging holidaymakers to avoid settling for ordinary accommodations.
Formula applied by the Campaign to elicit customer action -
The campaign's highlight is its provocative approach, aiming to terrify and motivate consumers into booking exceptional vacation rentals. Plum Guide suggests that time is limited, encouraging people to choose unique and extraordinary stays.
Business Title
A Look at
the Campaign
- Plum Guide's campaign discourages settling for average holiday stays.
- The tagline "No Time for Average Stays" conveys a sense of urgency and quality.
- A details-obsessed and transparent ethos guides the brand.
- The campaign adopts a provocative and slightly intimidating tone to stand out.
- Plum Guide encourages consumers to prioritize unique and exceptional accommodations.
- The holiday industry often perceived as ordinary faces a different and bold approach.
- The campaign's visibility extends to London's Underground stations.
- Plum Guide's approach aligns with a focus on quality and individualized travel experiences.