PetSmart - Make a Date with PetSmart Series
Targeting - Pet owners, pet lovers, and families interested in strengthening their bond with their pets and discovering new ways to care for and interact with their furry companions.
Core Theme of the Campaign -
"Make a Date with PetSmart" goes beyond the typical pet store experience by providing opportunities for owners to engage in meaningful activities with their pets, creating memorable experiences and fostering a sense of community.
About the
Campaign -
The PetSmart "Make a Date with PetSmart" Series Campaign is a series of events and promotions that aim to foster the bond between pets and their owners, while also offering educational resources and experiences for pet lovers.
Formula applied by the Campaign to elicit customer action -
The campaign offers a variety of activities including pet adoptions, training workshops, grooming services, and social events, all designed to strengthen the connection between pet owners and their beloved animals.
Business Title
A Look at
the Campaign
1. The "Make a Date with PetSmart" series features a variety of events and promotions held at PetSmart stores nationwide.
2. The campaign includes pet adoption events where potential pet owners can find their perfect furry friend and give them a forever home.
3. PetSmart hosts training workshops to educate pet owners on various topics such as obedience training, leash manners, and solving common behavior issues.
4. The campaign also offers grooming services to ensure pets look and feel their best, with options for basic maintenance or pampering sessions.
5. Social events, such as pet parties and playdates, provide an opportunity for pets and their owners to interact, make new friends, and create lasting memories.
6. Throughout the campaign, PetSmart offers discounts and promotions on pet supplies, food, and accessories, making it a convenient one-stop-shop for all pet-related needs.
7. PetSmart's knowledgeable staff members are available to answer questions, provide advice, and assist customers in finding the right products for their specific pet's needs.
8. The campaign emphasizes the importance of responsible pet ownership by providing resources on nutrition, health care, and pet safety.
9. The "Make a Date with PetSmart" series aims to create a welcoming and inclusive environment for pet lovers of all ages, fostering a sense of community and connection among pet owners.
10. By offering a range of experiences and educational opportunities, PetSmart's campaign encourages and supports pet owners in building strong, loving, and fulfilling relationships with their pets.