Panera Bread - Catering Rewards Program
Targeting - Businesses, event planners, families, and individuals who frequently require catering services for meetings, events, parties, or special occasions.
Core Theme of the Campaign -
The Catering Rewards Program not only incentivizes customers to continue ordering catering services, but also creates a sense of community among frequent customers who can unlock special benefits and be part of an exclusive group.
About the
Campaign -
The Panera Bread Catering Rewards Program is a loyalty campaign that offers exclusive benefits and rewards to customers who frequently order catering services from the restaurant.
Formula applied by the Campaign to elicit customer action -
The campaign rewards customers with complimentary items, exclusive discounts, and personalized offers, encouraging them to choose Panera Bread for their catering needs.
Business Title
A Look at
the Campaign
1. The Panera Bread Catering Rewards Program offers a tiered system based on the amount spent on catering orders.
2. Customers earn points for every dollar spent on catering, with the opportunity to level up to higher tiers and unlock greater rewards.
3. At each tier, customers receive benefits such as complimentary bakery items, personalized discounts, and priority ordering.
4. The rewards program is accessible through the Panera Bread website or mobile app, making it convenient for customers to track their progress and redeem their rewards.
5. Exclusive offers and promotions are periodically sent to loyal members, ensuring they are always informed about special deals and upcoming menu additions.
6. The program also highlights a referral feature, encouraging customers to refer friends, family, or colleagues to join the rewards program and earn additional benefits.
7. Panera Bread periodically hosts events exclusively for catering rewards members, providing an opportunity to connect with other loyal patrons and enjoy special perks.
8. The program's user-friendly interface and simplicity make it easy for customers to participate, track rewards, and redeem benefits seamlessly.
9. By offering exclusive rewards and incentives, Panera Bread aims to build long-term relationships with its catering customers, ensuring their continued loyalty and satisfaction.
10. Overall, the Catering Rewards Program enhances the catering experience for customers, providing them with added value and appreciation for choosing Panera Bread for their catering needs.