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On The Beach - The most wonderful time of the year campaign
Targeting - Individuals and families considering summer vacations. By unveiling the promotion during the Christmas season, On The Beach aims to capture the attention of those planning ahead for their summer holidays.
Core Theme of the Campaign -
The celebration of beach holidays during Christmas, providing a unique perspective and breaking away from the typical winter-themed advertisements. It emphasizes the idea that planning a summer vacation can be as joyful as traditional holiday celebrations.
About the
Campaign -
On The Beach's "The Most Wonderful Time of the Year" campaign is a festive and unconventional promotion launched on Christmas Day. It stands out by celebrating the joy of summer holidays during the traditional winter holiday season.
Formula applied by the Campaign to elicit customer action -
The highlight lies in the strategic timing of the campaign, debuting on Christmas Day. This unexpected approach creates a memorable and contrasting impression by promoting summer vacations during a time associated with winter festivities.
Business Title
A Look at
the Campaign
- Launched on Christmas Day for a festive impact.
- Celebrates the joy of summer holidays.
- Unique contrast to traditional winter-themed ads.
- Targets individuals and families planning summer vacations.
- Aims to create a memorable association with beach getaways.
- Showcases On The Beach as a go-to destination for summer holidays.
- Aligns with the brand's commitment to providing beach holiday experiences.
- Utilizes an unexpected timing strategy for increased visibility.
Should you find value in this succinct overview, you will appreciate access to
BRAND
COLOSSAL
An exhaustive analysis we have garnered elucidating the following 3 studies -
A. The comprehensive breakdown & precise elements that led to the campaign’s success
B. Intricate details behind the campaign to ensure you don't miss any valuable insights we've uncovered
C. Components required to execute a similar campaign or a campaign of equivalent magnitude at your scale
This shall be alongside an extensive compendium of these insights for more than 1600 additional successful campaigns.
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