Nike - Just Do It – Dream Crazier
Targeting - Women and girls of all ages who are passionate about sports, those seeking inspiration to pursue their dreams, and individuals interested in gender equality and empowering messages.
Core Theme of the Campaign -
This campaign breaks away from traditional narratives surrounding female athletes and highlights their accomplishments while addressing the unnecessary criticism and dismissive attitudes they often face.
About the
Campaign -
Nike's "Just Do It – Dream Crazier" campaign celebrates the incredible achievements of female athletes and challenges societal norms by highlighting their determination and drive.
Formula applied by the Campaign to elicit customer action -
The highlight of the "Just Do It – Dream Crazier" campaign is the powerful and inspiring narration by Serena Williams, urging women to break barriers, embrace their ambitions, and prove that crazy dreams come reality.
Business Title
A Look at
the Campaign
1. The "Just Do It – Dream Crazier" campaign focuses on challenging societal expectations by highlighting the incredible achievements and aspirations of female athletes.
2. Nike aims to redefine the concept of "craziness" by showing that it is the determination, resilience, and relentless pursuit of one's dreams that can lead to greatness.
3. The campaign features real-life female athletes from various sports, showcasing their triumphs, perseverance, and unapologetic dedication to their craft.
4. Nike emphasizes the importance of empowering women and girls to follow their dreams, despite the barriers and stereotypes they face.
5. The campaign addresses gender inequality in sports and society, aiming to inspire change and create a more inclusive and equal playing field for female athletes.
6. Serena Williams' powerful narration in the campaign video amplifies the message, encouraging women to challenge the status quo, embrace their ambitions, and show the world what they are truly capable of.
7. Nike's "Just Do It – Dream Crazier" campaign celebrates the successes of female athletes who have overcome adversity, shattered records, and proven that they belong on the world stage.
8. By telling the stories of these remarkable women, the campaign inspires and motivates its audience, encouraging them to dream big, work hard, and refuse to let anyone or anything hold them back.