top of page
MMB - Toaster Swatches Campaign
Targeting - Potential clients interested in advanced toaster technology and those who appreciate precision and variety in toasting
Core Theme of the Campaign -
MMB took the idea of color swatches and applied it to toasts, emphasizing the diverse range of shades achievable with their toaster. It cleverly played on the idea that just like colors, there are numerous shades of toasts
About the
Campaign -
MMB's Toaster Swatches campaign was a creative print ad campaign for Revolution Cooking's toaster technology
Formula applied by the Campaign to elicit customer action -
The campaign introduced "toast color swatches," leveraging the concept of color swatches for toasts. This innovative approach aimed to showcase the precision and variety of toast shades the Revolution Toaster could produce
Business Title
A Look at
the Campaign
- MMB's Toaster Swatches campaign for Revolution Cooking's toaster was a standout in 2023.
- It creatively introduced "toast color swatches" to showcase the toaster's precision.
- The concept cleverly borrowed from color swatches, highlighting the diverse range of toast shades achievable.
- Targeting those interested in advanced toaster technology, the campaign aimed to appeal to individuals valuing precision in toasting.
- The innovative approach set it apart, making it the best marketing campaign of 2023
Should you find value in this succinct overview, you will appreciate access to
BRAND
COLOSSAL
An exhaustive analysis we have garnered elucidating the following 3 studies -
A. The comprehensive breakdown & precise elements that led to the campaign’s success
B. Intricate details behind the campaign to ensure you don't miss any valuable insights we've uncovered
C. Components required to execute a similar campaign or a campaign of equivalent magnitude at your scale
This shall be alongside an extensive compendium of these insights for more than 1600 additional successful campaigns.
bottom of page