McDonalds - Menu Hacks Campaign
Targeting - McDonald's customers who enjoy experimenting with menu items and creating personalized combinations. The campaign aims to resonate with a diverse demographic, from Individuals seeking unique flavors to those interested in sharing their culinary innovations.
Core Theme of the Campaign -
The collaboration between McDonald's and its customers. By showcasing fan-created menu hacks, the campaign creates a sense of community and engagement. It transforms the traditional customer-business relationship into a collaborative and interactive experience.
About the
Campaign -
McDonald's Menu Hacks Campaign is a promotion that encourages customers to create and share their unique menu combinations using existing McDonald's items. The campaign embraces the creativity of customers by featuring their personalized menu hacks.
Formula applied by the Campaign to elicit customer action -
The spotlight on customer creativity. McDonald's embraces and celebrates the various menu hacks invented by customers, turning them into a central theme of the campaign. The promotion acknowledges the unique ways customers customize their meals.
Business Title
A Look at
the Campaign
- Encourages customers to invent and share their personalized menu combinations.
- Puts the spotlight on fan-created menu hacks, turning them into a central theme.
- Celebrates the creativity of McDonald's customers in customizing their meals.
- Transforms the customer-business relationship into a collaborative experience.
- Showcases the variety of unique menu hacks created by McDonald's fans.
- Engages a wide demographic interested in culinary experimentation.
- Creates a sense of community around the shared love for McDonald's menu items.
- Amplifies customer involvement by featuring their innovations prominently.