MasterCard's "Start Something Priceless"
Targeting - Aspiring individuals, those seeking motivation.
Core Theme of the Campaign -
Combines financial empowerment with social impact.
About the
Campaign -
Encourages individuals to pursue their passions and dreams.
Formula applied by the Campaign to elicit customer action -
Inspires people to take action and make a positive impact.
A Look at the Campaign
"Start Something Priceless" is a marketing campaign and tagline used by MasterCard, one of the world's largest financial services companies specializing in credit and debit card payment solutions. This campaign is an extension of MasterCard's long-running and iconic "Priceless" branding and advertising campaign. Here's an overview of "Start Something Priceless":
1. Continuation of "Priceless": "Start Something Priceless" is an evolution of the original "Priceless" campaign, which was launched in 1997. While "Priceless" focused on celebrating moments that can't be measured in money, "Start Something Priceless" builds on that concept to encourage people to take action and create meaningful moments in their lives.
2. Empowerment: The tagline "Start Something Priceless" conveys a sense of empowerment and encourages individuals to pursue their passions, dreams, and goals. It suggests that with the help of MasterCard, people can take the first step toward achieving something meaningful.
3. Financial Enablement: MasterCard, as a financial services company, positions itself as an enabler of positive change and personal growth. The campaign highlights that MasterCard is there to support customers in their endeavors.
4. Versatility: "Start Something Priceless" is adaptable and can be applied to a wide range of contexts, from personal achievements to charitable endeavors, travel experiences, and more.
5. Digital and Social Media: The campaign leverages digital and social media platforms to engage with consumers and encourage them to share their own "Start Something Priceless" stories and experiences.
6. Partnerships: MasterCard often partners with organizations, events, and initiatives that align with the "Start Something Priceless" theme to amplify the message and create meaningful opportunities for consumers.
7. Global Reach: The campaign is implemented internationally, with localized adaptations and partnerships to ensure relevance to various cultures and markets.
"Start Something Priceless" represents an evolution of MasterCard's brand messaging, reflecting the company's commitment to helping individuals and communities achieve their goals and create memorable, meaningful experiences. It encourages customers to take action, whether it's pursuing a personal passion, making a positive impact on society, or embarking on a new adventure, with MasterCard as a trusted financial partner.