LendingTree - Linda finds a "lenda" campaign
Targeting - Individuals seeking financial guidance and solutions. A broad audience, emphasizing the user-friendly aspect of LendingTree's services.
Core Theme of the Campaign -
The campaign takes a humorous approach, leveraging Molly Shannon's comedic talents to make financial topics more approachable. It presents LendingTree as a friendly and accessible platform where users can find personalized financial solutions.
About the
Campaign -
LendingTree's "Linda Finds a Lenda" campaign features comedian Molly Shannon as Linda, advocating for the benefits of connecting with a LendingTree "lenda" to navigate financial decisions.
Formula applied by the Campaign to elicit customer action -
The campaign's standout element is Molly Shannon's portrayal of Linda, a charismatic character encouraging friends and family to find their own Lenda on LendingTree. The humor and relatability add a memorable touch to the campaign.
Business Title
A Look at
the Campaign
- Comedic Element: Molly Shannon's comedic portrayal of Linda brings a light-hearted tone to financial discussions.
- Lenda Concept: Introducing the idea of a "lenda" as a supportive guide for financial decisions.
- Personal Connection: Encouraging users to connect with a Lenda for personalized financial assistance.
- Friend and Family Focus: Linda encourages friends and family to explore LendingTree together.
- User-Friendly Messaging: Emphasizing the simplicity and accessibility of LendingTree's services.
- Long-Form TV Ad: "Linda Finds a Lenda" is LendingTree's first long-form TV ad in over three years.
- Brand Refresh: The campaign represents a strategic move for LendingTree to update its messaging and engage consumers in a more entertaining way.