Kellogg's "Snap, Crackle, Pop"
Targeting - Cereal and breakfast enthusiasts
Core Theme of the Campaign -
Using animated characters to represent the product
About the
Campaign -
Kellogg's Rice Krispies cereal
Formula applied by the Campaign to elicit customer action -
Creating catchy and iconic cereal mascots
A Look at the Campaign
"Snap, Crackle, Pop" is one of the most famous and enduring advertising slogans associated with Kellogg's, a well-known American food company that specializes in breakfast cereals. This slogan is closely linked to one of Kellogg's most iconic cereal brands: Rice Krispies. Here's a brief overview of the history and significance of "Snap, Crackle, Pop" in Kellogg's marketing:
1. Introduction: The "Snap, Crackle, Pop" slogan was first introduced in the 1930s as part of Kellogg's marketing efforts for Rice Krispies cereal. The three words are onomatopoeic, mimicking the sound that Rice Krispies cereal makes when milk is poured over it.
2. Personification: The slogan personifies the cereal by giving the Rice Krispies characters or personalities represented by the "Snap," "Crackle," and "Pop" sounds. These characters have been depicted in various advertising campaigns as small elves or gnomes.
3. Memorability: "Snap, Crackle, Pop" is incredibly memorable due to its catchy and playful nature. It has become deeply ingrained in popular culture, making it instantly recognizable and associated with Rice Krispies.
4. Cereal Quality: The slogan implies that Rice Krispies cereal is fresh and crispy, qualities that consumers seek in a breakfast cereal.
5. Longevity: "Snap, Crackle, Pop" has stood the test of time, remaining a central part of Kellogg's marketing for many decades. This longevity is a testament to its effectiveness and enduring appeal.
6. Advertising Campaigns: Kellogg's has used these characters and the slogan in various advertising campaigns, including television commercials, print ads, and online promotions. These campaigns often focus on the fun and enjoyment of eating Rice Krispies.
7. Cultural Impact: The slogan and characters have become cultural icons, featured in parodies, references in popular media, and even in various languages worldwide.
8. Variations: While "Snap, Crackle, Pop" is most closely associated with Rice Krispies, Kellogg's has occasionally used variations of the slogan or the characters in marketing efforts for other cereals and products within their brand portfolio.
"Snap, Crackle, Pop" remained a significant and recognized part of Kellogg's marketing strategy. However, it's essential to keep in mind that advertising slogans and campaigns can evolve or change over time, so we'd recommend checking Kellogg's official website or recent marketing materials for the most current information on their branding and messaging.