"The Computer Is Personal Again" was a marketing slogan used by Hewlett-Packard (HP) to promote its personal computing products, particularly its personal computers (PCs) and laptops. This slogan was part of HP's efforts to emphasize the individualized and user-centric nature of its computing devices.

Here's an explanation of the slogan:

1. The Computer Is Personal Again: This slogan conveys the idea that HP's computers are designed with the individual user in mind. It suggests that HP understands the importance of personalization, customization, and user-friendliness in the world of computing.

The slogan aligns with HP's commitment to providing a range of computing products that cater to the diverse needs and preferences of consumers. It emphasizes that HP's computers are not just tools but personalized devices that empower users to work, create, and connect in ways that are meaningful to them.

"The Computer Is Personal Again" aimed to position HP as a brand that values the personal computing experience and strives to make technology more accessible and tailored to the unique requirements of each user.