GymShark - Leana Deeb Mural
Targeting - Individuals passionate about fitness and those seeking representation and inclusivity in the fitness community. GymShark aims to resonate with , reflecting its commitment to embracing strength in all its forms.
Core Theme of the Campaign -
The campaign's interesting take lies in its bold departure from traditional fitness ads. The stunning 3D billboard breaks norms, delivering a powerful message of representation and empowerment in the fitness industry.
About the
Campaign -
GymShark's "Leana Deeb Mural" campaign features a groundbreaking 3D billboard showcasing fitness influencer Leana Deeb. This is part of GymShark's Every Strong Belongs campaign.
Formula applied by the Campaign to elicit customer action -
The highlight is the world's first modest billboard, a 16x10m 3D masterpiece. Leana Deeb, a Muslim athlete, is prominently displayed, embodying GymShark's commitment to diversity and inclusivity.
Business Title
A Look at
the Campaign
- GymShark's "Leana Deeb Mural" is a revolutionary 3D billboard, a first in the fitness industry.
- The campaign is part of GymShark's Every Strong Belongs initiative, emphasizing inclusivity and diversity.
- Leana Deeb, a Muslim athlete, is featured prominently, symbolizing GymShark's commitment to representing strength in all its forms.
- The 16x10m billboard challenges conventional fitness advertising norms, offering a refreshing and empowering perspective.
- GymShark's innovative approach showcases a dedication to breaking barriers and fostering a more inclusive fitness community.
- The campaign resonates with individuals seeking diversity and representation in the fitness space.
- Through the "Leana Deeb Mural," GymShark aims to inspire and empower individuals to embrace their unique strengths.
- This campaign reinforces GymShark's position as a brand that celebrates and welcomes every form of strength.