GoPro - Be a Hero
Targeting - Adventure enthusiasts, travel junkies, sports aficionados, and anyone passionate about capturing life's exciting moments.
Core Theme of the Campaign -
GoPro cleverly positions its users as heroes, emphasizing the idea that everyone has a story worth telling, and a GoPro is the perfect tool to capture those moments.
About the
Campaign -
GoPro's "Be a Hero" campaign is centered around empowering users to capture and share their most thrilling and memorable experiences using GoPro cameras.
Formula applied by the Campaign to elicit customer action -
The emphasis on transforming ordinary individuals into heroes by enabling them to document and share their extraordinary adventures.
Business Title
A Look at
the Campaign
1. User Empowerment: GoPro's campaign focuses on empowering users, encouraging them to seize the moment and share their unique experiences.
2. Versatile Filming: The campaign highlights GoPro's versatility, showcasing its ability to capture moments in extreme sports, travel, and everyday life.
3. User-Generated Content: GoPro leverages user-generated content to showcase real experiences, creating a sense of authenticity and relatability.
4. Social Media Integration: The campaign encourages users to share their footage on social media platforms, creating a community of GoPro heroes.
5. Adventure Stories: GoPro shares compelling stories of individuals who have used their cameras to document extraordinary adventures.
6. Product Features: The campaign delves into the features of GoPro cameras, emphasizing durability, waterproofing, and advanced filming capabilities.
7. Global Reach: GoPro's campaign has a global reach, featuring users from different parts of the world and diverse cultural backgrounds.
8. Hashtag Campaign: The use of a dedicated hashtag (BeAHero) encourages users to participate and share their hero moments.
9. Influencer Collaborations: GoPro collaborates with influencers and athletes, amplifying the campaign's reach and credibility.
10. Community Building: Beyond selling a product, the campaign fosters a community of GoPro enthusiasts who share a passion for adventure and storytelling.