Goosebumps by R.L. Stine - Multimedia approach: TV shows, video games, merchandise
Targeting - Children and young teenagers, the campaign sought to engage those who enjoyed thrilling stories, offering them a chance to interact with the Goosebumps universe in different ways.
Core Theme of the Campaign -
Goosebumps cleverly leveraged its frightening narratives to captivate audiences not only through literature but also in the dynamic realms of television and gaming, giving fans a 360-degree encounter with their favorite spooky tales.
About the
Campaign -
Goosebumps by R.L. Stine, known for its spine-chilling books, embraced a multimedia approach, expanding into TV shows, video games, and merchandise.
Formula applied by the Campaign to elicit customer action -
The campaign's standout feature was its ability to transcend the pages of the books, creating an immersive experience across various forms of media.
Business Title
A Look at
the Campaign
1. TV Shows: Goosebumps ventured into television with adaptations of its eerie tales, bringing the spooky narratives to life visually.
2. Video Games: The campaign extended into interactive entertainment, allowing players to immerse themselves in the haunting world of Goosebumps through video games.
3. Merchandise: From action figures to clothing, Goosebumps merchandise capitalized on the popularity of the brand, turning it into a tangible experience for fans.
4. Diversification: The multimedia approach showcased the brand's versatility, appealing to audiences through diverse channels.
5. Brand Expansion: Goosebumps successfully expanded its brand beyond books, becoming a household name through its multimedia presence.
6. Engagement: The campaign aimed at fostering a deeper connection with the audience by offering varied ways to engage with the Goosebumps universe.
7. Cohesive Storytelling: Despite the varied mediums, the campaign maintained a cohesive storytelling approach, ensuring the essence of Goosebumps remained intact.
8. Market Impact: The multimedia strategy contributed to Goosebumps' enduring popularity, making it a well-known and beloved franchise across different forms of entertainment.