Goldman Sachs - Progress Is Everyone's Business
Targeting - Clients, shareholders, and the general public, emphasizing the belief that societal progress involves everyone.
Core Theme of the Campaign -
Goldman Sachs goes beyond its traditional finance role, highlighting how a plan to aid a renewable energy company led to broader positive outcomes, reinforcing the idea that "Progress is Everyone's Business".
About the
Campaign -
Goldman Sachs' "Progress is Everyone's Business" campaign is a commitment to fostering diversity, supporting renewable energy, and contributing to societal progress.
Formula applied by the Campaign to elicit customer action -
Emphasizes Goldman Sachs' dedication to making a positive impact beyond financial services, showcasing initiatives in renewable energy and diversity efforts.
Business Title
A Look at
the Campaign
1. Goldman Sachs launched a national advertising campaign in 2010 to explain its activities to the public.
2. The campaign revolves around the tagline "Progress is Everyone's Business".
3. It showcases the company's commitment to diversity in the workforce, contributing to a diverse and inclusive environment.
4. A key focus is the support for renewable energy, illustrating how efforts in this area can have far-reaching positive effects.
5. The initiative involves dedicating people, capital, and ideas to benefit not only clients and shareholders but society at large.
6. The campaign aims to demystify the company's operations for the average citizen.
7. It positions Goldman Sachs as a catalyst for progress, extending beyond conventional financial services.
8. By sharing specific stories, the campaign illustrates real-world impacts of the company's initiatives.