Girl VS Cancer - SmashTheStigma Campaign
Targeting - A broad audience, intending to reach both those directly affected by cancer and The general public. By challenging societal norms and encouraging open conversations, it aims to foster understanding and support.
Core Theme of the Campaign -
SmashTheStigma takes a bold and subversive approach, featuring monologues where individuals share unfiltered details of their cancer journeys. The raw and candid narratives aim to demystify the challenges cancer survivors face in their intimate lives.
About the
Campaign -
The SmashTheStigma campaign by Girl VS Cancer, in collaboration with BBH, aims to break taboos surrounding sex and cancer. It includes a series of provocative out-of-home advertisements and three short films.
Formula applied by the Campaign to elicit customer action -
The campaign shines a spotlight on the impact of cancer on intimacy and sex, addressing a major survivorship issue for people with cancer. It strives to normalize conversations about the intersection of cancer and sexuality.
Business Title
A Look at
the Campaign
- Collaboration between Girl VS Cancer and BBH to address the taboos around sex and cancer.
- Utilizes out-of-home advertisements and three short films for a widespread impact.
- Focuses on the often-overlooked survivorship issue of the impact of cancer on intimacy.
- Employs provocative storytelling through monologues to convey the raw experiences of individuals.
- Aims to normalize discussions about the challenges cancer survivors face in their sex lives.
- Subverts traditional narratives about cancer by boldly confronting stigmas.
- Provides a platform for cancer survivors to share their stories with authenticity.
- Aligns with Breast Cancer Awareness Month, contributing to awareness and education.