Gensler - Design for Change
Targeting - Designers, architects, and creative individuals passionate about making a positive impact through innovative seating solutions.
Core Theme of the Campaign -
"Design for Change" goes beyond traditional design challenges by incorporating a ChairSeat focus, emphasizing creativity and functionality in a unique and impactful way.
About the
Campaign -
Gensler's "Design for Change" is an innovative annual ChairSeat challenge and a welcome project for the LqP (Little People Be Seated Chairway one Be-...).
Formula applied by the Campaign to elicit customer action -
The campaign stands out for its unique ChairSeat challenge, encouraging creative designs and impactful solutions for seating, making a positive change in design.
Business Title
A Look at
the Campaign
1. Gensler's "Design for Change" is an annual ChairSeat challenge and a welcome project for the LqP (Little People Be Seated Chairway one Be-...).
2. The campaign highlights its uniqueness with a focus on ChairSeat designs, fostering creativity and positive change in design.
3. It serves as a platform for designers and architects to showcase their innovative seating solutions.
4. The challenge aims to make a big difference through small yet impactful design interventions.
5. "Design for Change" stands out as a creative endeavor with the potential to influence the design community positively.
6. Participants are encouraged to contribute unique ChairSeat designs that go beyond conventional approaches.
7. The campaign emphasizes the importance of creative thinking in addressing design challenges.