Ford's "Built Ford Tough"
Targeting - Truck enthusiasts, outdoor adventurers.
Core Theme of the Campaign -
Emphasizes the ruggedness and reliability of Ford trucks.
About the
Campaign -
Highlights the durability and strength of Ford vehicles with the "Built Ford Tough" slogan.
Formula applied by the Campaign to elicit customer action -
Creates an enduring association between Ford and toughness.
A Look at the Campaign
"Built Ford Tough" is a long-standing and iconic marketing slogan used by the Ford Motor Company to promote the durability, strength, and ruggedness of its vehicles, particularly its trucks and SUVs. This slogan has been a central part of Ford's branding and advertising efforts for many years.
Here are the key elements and concepts associated with Ford's "Built Ford Tough" slogan:
1. Durability: The slogan emphasizes the idea that Ford vehicles are built to withstand tough conditions and endure challenging situations, making them reliable choices for various tasks and activities.
2. Strength: "Built Ford Tough" conveys the strength and robustness of Ford vehicles, positioning them as capable and dependable options for both work and everyday use.
3. Reliability: The slogan suggests that Ford vehicles are trustworthy and can be counted on to perform consistently, even in demanding situations.
4. Heritage: Ford has a rich history of producing trucks and SUVs, and the "Built Ford Tough" slogan reflects the brand's legacy of manufacturing rugged and dependable vehicles.
5. Iconic Branding: The slogan is closely associated with the Ford brand and has become an enduring part of Ford's identity.
6. Market Segment: "Built Ford Tough" primarily targets consumers looking for trucks and SUVs that can handle heavy-duty tasks, such as towing, hauling, and off-road driving.
7. Consistency: Ford has maintained the "Built Ford Tough" theme over the years, contributing to its recognition and association with the brand.
8. Visual Elements: The slogan is often accompanied by visual elements in advertising materials, showcasing Ford vehicles in action, demonstrating their durability and strength.
Overall, "Built Ford Tough" is a powerful and memorable marketing slogan that communicates Ford's commitment to producing vehicles that are capable, reliable, and suited for challenging conditions. It has helped establish Ford as a leading brand in the truck and SUV market, and it continues to resonate with consumers seeking vehicles that can meet their rugged and demanding needs.