Fluus - About flushing time campaign
Targeting - Environmentally conscious women seeking sustainable menstrual hygiene options. Fluus targets Individuals who prioritize eco-friendly products without compromising on convenience and effectiveness.
Core Theme of the Campaign -
Taking an innovative approach, Fluus challenges the norms of menstrual product disposal by providing a solution that is both convenient and environmentally conscious. The campaign focuses on disrupting the market with a product that aligns with modern sustainability values
About the
Campaign -
The "About Flushing Time" campaign by Fluus introduces a revolutionary product - the first fully-flushable period pad. Launched by the creative agency Mother, this campaign aims to redefine menstrual hygiene by offering a sustainable and convenient solution for women.
Formula applied by the Campaign to elicit customer action -
The campaign's standout feature is the introduction of the fully-flushable period pad, addressing environmental concerns associated with traditional menstrual products. Fluus positions itself as an innovative and eco-friendly choice in the feminine hygiene market.
Business Title
A Look at
the Campaign
- Revolutionary Product: Introduces the first fully-flushable period pad.
- Environmental Focus: Addresses concerns about the environmental impact of traditional menstrual products.
- Innovation in Hygiene: Challenges norms by providing a convenient and eco-friendly solution.
- Market Disruption: Aims to disrupt the menstrual hygiene market with a unique offering.
- Convenience and Sustainability: Targets individuals seeking both convenience and environmental sustainability.
- Mother as the Creative Force: Developed by the creative agency Mother, known for its innovative campaigns.
- Modern Values: Aligns with the values of modern consumers who prioritize sustainable choices.
- Campaign Slogan: The "About Flushing Time" slogan cleverly plays on words, emphasizing the timeliness of a new approach to menstrual hygiene.