The Evian "Baby & Me" campaign is a highly successful and memorable marketing campaign by Evian, a French bottled water company. The campaign was launched in 2013 and quickly went viral, gaining widespread attention for its creative and entertaining approach. The "Baby & Me" campaign was part of Evian's ongoing efforts to promote its brand and engage with a global audience.

Here are the key elements and details of the "Baby & Me" campaign:

1. Concept: The core concept of the campaign is the idea that when you drink Evian water, you feel so youthful and refreshed that you see yourself as your baby self in a mirror. In other words, the campaign plays on the idea of youthfulness and staying young at heart.

2. Video: The centerpiece of the campaign is a video that features adults walking by a reflective surface, typically a large mirror, and seeing their baby selves in the reflection. The video showcases people dancing and interacting with their baby reflections, creating a fun and joyful atmosphere.

3. Creative Execution: The campaign used advanced CGI (Computer-Generated Imagery) technology to superimpose the baby faces onto the adult bodies, creating a seamless and entertaining visual effect.

4. Music: The video features a catchy and upbeat soundtrack, "Here Comes the Hotstepper" by Ini Kamoze, which adds to the energetic and playful vibe of the campaign.

5. Social Media and Virality: The campaign was widely shared on social media platforms like YouTube and Facebook, quickly going viral and amassing millions of views. People shared the video and engaged with the concept, making it a social media sensation.

6. Brand Integration: Evian's brand and logo were subtly integrated into the video, ensuring that viewers associated the fun and youthfulness of the campaign with the Evian brand.

7. Global Reach: The "Baby & Me" campaign was launched globally, making it accessible to a wide and diverse audience.

8. Follow-up Campaigns: Evian continued the theme with follow-up campaigns, including "Baby Bay" and "Baby Inside," which further explored the idea of youthfulness and the joy of staying young at heart.

The "Baby & Me" campaign was a major success for Evian, not only increasing brand visibility but also solidifying Evian's image as a brand associated with youthfulness and vitality. It demonstrated the power of creativity and storytelling in marketing, as well as the potential for campaigns to go viral and reach a global audience through social media.