1. Exclusive Couture: Alta Moda is Dolce & Gabbana's couture line, where the brand showcases its most exquisite and luxurious creations. These pieces are often custom-made for clients and are known for their intricate designs, fine materials, and meticulous craftsmanship.

2. Limited Edition: Alta Moda pieces are typically produced in very limited quantities, making them highly exclusive and sought after by high-end clientele. This exclusivity adds to their appeal.

3. Celebrity and High-Profile Clients: Dolce & Gabbana often dresses celebrities, royalty, and high-profile individuals in their Alta Moda creations. These high-profile clients can serve as brand ambassadors and generate significant media attention.

4. Campaigns and Events: While Dolce & Gabbana may not rely on traditional advertising campaigns for Alta Moda, they do organize exclusive events and presentations to showcase these collections. These events are often held in opulent locations and attended by elite fashion insiders and clients.

5. Italian Heritage: The brand's Italian heritage and love for Sicilian culture and craftsmanship are often prominent themes in Alta Moda collections. These themes are reflected in the designs, fabrics, and inspirations behind the couture pieces.

6. Artistry and Craftsmanship: Dolce & Gabbana Alta Moda celebrates the artistry and craftsmanship of Italian fashion. The brand often collaborates with skilled artisans to create intricate embroidery, beading, and other embellishments.

7. Cultural Inspirations: Alta Moda collections often draw inspiration from Italian history, art, and culture, resulting in couture pieces that tell a story and reflect a deep connection to the brand's roots.