Corona - Beach Vibes Campaign
Targeting - Individuals who appreciate a relaxed lifestyle, enjoy beach settings, and resonate with the idea of unwinding with a drink in hand.
Core Theme of the Campaign -
Utilizing various media channels, including social media, to transport consumers mentally to a beach environment, fostering a sense of escapism.
About the
Campaign -
The Corona Beach Vibes Campaign is a marketing initiative by Corona, the beer brand, to promote a laid-back and beachy lifestyle, connecting consumers with the brand's essence of relaxation and enjoyment.
Formula applied by the Campaign to elicit customer action -
Emphasis on creating a carefree and tropical ambiance, aligning with the brand's association with beach culture.
Business Title
A Look at
the Campaign
1. Virtual Beach Experience: Engaging consumers through virtual experiences, such as 360-degree beach videos and virtual events, to bring the beach vibes wherever they are.
2. Thematic Merchandise: Introducing limited-edition beach-themed merchandise, creating a tangible connection to the campaign and the brand.
3. User-Generated Content: Encouraging users to share their beach moments using campaign hashtags, fostering a community around the brand.
4. Influencer Collaborations: Partnering with influencers known for their beach-centric content to amplify the campaign's reach.
5. Beach Cleanup Initiatives: Incorporating environmental responsibility by organizing beach cleanup events, aligning with the brand's commitment to sustainability.
6. Exclusive Beach Playlists: Curating and sharing music playlists to enhance the overall beach experience, available on popular streaming platforms.
7. Interactive Social Media Challenges: Launching challenges encouraging users to showcase their creativity in capturing the perfect "beach vibe" moment.
8. Limited-Time Promotions: Introducing special offers and promotions on Corona products during the campaign period.