Coca Cola - Starlight Campaign
Targeting - A broad audience, particularly Individuals seeking novel taste experiences and those intrigued by the concept of space exploration. By tapping into the curiosity and adventurous spirit of consumers, Coca-Cola aims to engage both existing and new customers.
Core Theme of the Campaign -
Coca-Cola Starlight takes a bold step by infusing the essence of outer space into a beverage. This imaginative approach not only offers a novel flavor but also creates an emotional connection by associating Coca-Cola with the vastness and wonder of the cosmos.
About the
Campaign -
Coca-Cola Starlight is a limited edition beverage inspired by outer space, offering a unique flavor experience. The campaign revolves around the cosmic theme, providing consumers with a taste that transcends earthly boundaries.
Formula applied by the Campaign to elicit customer action -
The standout feature is the introduction of a 'space-flavored' cola, aiming to captivate consumers with an otherworldly taste. The campaign's focal point is the creation of an innovative and immersive flavor that aligns with the theme of exploration beyond our planet.
A Look at the Campaign
- Limited edition beverage inspired by outer space.
- Unique 'space-flavored' taste with a subtle cooling sensation.
- Immersive marketing campaign featuring a partnership with pop star Ava Max.
- Digital-driven promotion, including an AR-powered concert experience.
- Aimed at a diverse audience interested in innovative taste sensations.
- Coca-Cola's foray into the realm of creating thematic and adventurous flavors.
- Represents a fusion of technology, flavor innovation, and cosmic exploration.
- Aligns with the brand's ongoing efforts to stay relevant and appeal to diverse consumer preferences.