Bentley "A World of Extraordinary"
Targeting - Affluent individuals, luxury car enthusiasts, and those seeking the epitome of automotive luxury.
Core Theme of the Campaign -
Conveys Bentley's status as a symbol of opulence and craftsmanship in the automotive world.
About the
Campaign -
Bentley's campaign captures the essence of the brand's luxury and exclusivity, offering a glimpse into a world of opulence.
Formula applied by the Campaign to elicit customer action -
Showcases Bentley's commitment to handcrafted excellence and the creation of automotive masterpieces.
Business Title
A Look at
the Campaign
1. Luxury and Exclusivity: Bentley is synonymous with luxury and exclusivity. The slogan suggests that owning or experiencing a Bentley automobile opens up a world of opulence and extravagance. It conveys that Bentley vehicles are not just cars but status symbols representing a certain level of affluence.
2. Craftsmanship and Attention to Detail: Bentley is renowned for its meticulous craftsmanship and attention to detail in designing and building its vehicles. "A World of Extraordinary" implies that Bentley cars are not just machines but works of art, showcasing the finest craftsmanship in the automotive industry.
3. Unparalleled Performance: Bentley vehicles are known for their exceptional performance, combining power and precision. The slogan hints at the extraordinary driving experience that owners can expect when they get behind the wheel of a Bentley.
4. Innovation and Technology: Bentley incorporates cutting-edge technology and innovation into its vehicles. The phrase "A World of Extraordinary" suggests that Bentley cars are at the forefront of automotive technology, providing features and advancements that go beyond the ordinary.
5. Heritage and Tradition: Bentley has a rich history dating back to the early 20th century. The slogan acknowledges the brand's heritage and the tradition of excellence that has been passed down through generations of Bentley craftsmanship.
6. Personalization and Customization: Bentley offers extensive options for personalization and customization, allowing customers to tailor their vehicles to their unique preferences. "A World of Extraordinary" suggests that each Bentley can be a bespoke masterpiece.
7. Status and Prestige: Bentley is a symbol of prestige and status in the automotive world. The slogan implies that Bentley owners enter a world where they are recognized and respected for their choice of a prestigious automobile.
8. Global Presence: Bentley is a globally recognized brand, and "A World of Extraordinary" reflects the idea that Bentley vehicles are appreciated and admired worldwide, making it a global leader in the luxury automotive industry.