Anastasia Beverly Hills - Norvina
Targeting - Makeup enthusiasts, beauty influencers, and individuals seeking expressive and high-quality cosmetics, particularly those drawn to vibrant and unconventional color palettes.
Core Theme of the Campaign -
An intriguing aspect is the campaign's personal touch, as Norvina, the brand president, lends her name and vision to the collection, creating a direct connection with the audience.
About the
Campaign -
The Norvina campaign by Anastasia Beverly Hills is a beauty and cosmetics initiative curated by Claudia Soare, also known as Norvina, featuring a line of makeup products known for their vibrant and versatile colors.
Formula applied by the Campaign to elicit customer action -
The campaign shines a spotlight on Norvina's artistic vision, bringing forth a collection that reflects her creativity and passion for bold, expressive makeup.
Business Title
A Look at
the Campaign
1. Artistic Vision: The Norvina campaign is a celebration of artistic expression, with Norvina's distinctive vision influencing the color choices and formulations of the makeup products.
2. Versatile Color Palette: The collection features a versatile and vibrant color palette, allowing makeup enthusiasts to experiment with a range of bold and expressive looks.
3. Limited Edition: Some products in the Norvina line may be released as limited editions, creating a sense of exclusivity and anticipation among the beauty community.
4. Social Media Presence: The campaign leverages social media platforms, with Norvina herself actively engaging with followers, showcasing application techniques, and encouraging user-generated content.
5. Inclusivity: Embracing diversity and inclusivity, the campaign is designed to appeal to a wide audience, irrespective of age, skin tone, or makeup expertise.
6. Product Range: The Norvina line typically includes eyeshadow palettes, lip products, and other makeup essentials, each carefully curated to align with Norvina's vision of bold, artistic beauty.
7. Collaborations and Influencer Partnerships: The campaign may involve collaborations with influencers and makeup artists, further amplifying the reach and impact of the Norvina collection.
8. Interactive Launch Events: Launch events and online activities may be organized to engage the beauty community, creating a sense of excitement around the release of new Norvina products.
9. Customer Engagement: Anastasia Beverly Hills encourages customer engagement by actively seeking feedback, hosting Q&A sessions, and fostering a sense of community among Norvina product users.