Amazon - Smile
Targeting - All Amazon customers who wish to make a positive impact through their purchases by supporting various charitable organizations.
Core Theme of the Campaign -
Amazon Smile transforms everyday shopping into an opportunity for users to contribute to charitable causes, fostering a sense of social responsibility and community engagement among Amazon customers.
About the
Campaign -
It is a charitable initiative by Amazon that allows customers to support their favorite charitable organizations while shopping on Amazon. When customers make eligible purchases, a percentage of the purchase price is donated to the chosen charity.
Formula applied by the Campaign to elicit customer action -
The key highlight of Amazon Smile is its seamless integration with the regular Amazon shopping experience. Users can support charitable causes effortlessly without any additional cost or steps during their purchases.
Business Title
A Look at
the Campaign
1. User Selection: Customers can choose from a wide array of eligible charities on the Amazon Smile platform.
2. Seamless Integration: The initiative seamlessly integrates into the existing Amazon shopping interface, ensuring a user-friendly experience.
3. Donation Percentage: A percentage of the purchase price (0.5%) is automatically donated to the selected charity.
4. Expansive Impact: Amazon Smile has a global reach, allowing users to support charities around the world.
5. Same Products and Prices: Users have access to the same vast selection and prices as on the regular Amazon site.
6. Transparency: Users can track their contributions and see the impact of their donations.
7. Easy Setup: Setting up Amazon Smile is a simple process, making it accessible to a wide range of users.
8. Regular Reminders: Amazon often reminds users to shop through Amazon Smile to maximize their charitable contributions.