Amazon - "Amazon Prime: The Man in the High Castle"
Targeting - Amazon Prime members and dystopian drama series fans.
Core Theme of the Campaign -
Offers a unique glimpse into the world of Amazon Prime Originals.
About the
Campaign -
Promotes Amazon Prime Originals, focusing on the alternate history drama series.
Formula applied by the Campaign to elicit customer action -
Showcases exclusive content available to Prime members.
Business Title
A Look at
the Campaign
"The Man in the High Castle" Series: "The Man in the High Castle" is a science fiction television series that was available on Amazon Prime Video. It was based on Philip K. Dick's novel of the same name and presented an alternate history where the Axis powers won World War II and occupied the United States. The show explored themes of resistance, authoritarianism, and the consequences of historical change.
Amazon Prime: Amazon Prime is a subscription service offered by Amazon that includes various benefits, such as free and fast shipping on Amazon orders, access to Amazon Prime Video for streaming movies and TV shows, access to Amazon Prime Music, and more. Amazon often promotes its original content as part of the Amazon Prime package to attract subscribers.
Marketing of Amazon Prime Originals: Amazon promotes its original content through various marketing channels, including digital advertising, social media, email marketing, and promotional events. For high-profile shows like "The Man in the High Castle," Amazon did have created trailers, posters, and other promotional materials to generate interest.