1. Art and Creativity: Absolut has a long history of collaborating with artists and promoting art-related campaigns. They often feature limited-edition bottle designs created by renowned artists, photographers, and designers. These artistic collaborations highlight the brand's dedication to creativity and craftsmanship.

2. Iconic Bottle Design: The distinctive Absolut Vodka bottle design, characterized by its clear glass and bold, minimalistic label, is often a centerpiece in their marketing campaigns. The bottle's shape has become iconic and recognizable worldwide.

3. Historical Campaigns: Absolut Vodka has a series of iconic print advertisements that often feature the Absolut bottle cleverly integrated into various objects or scenes. These ads are known for their wit and creativity.

4. Global Appeal: Absolut Vodka's marketing campaigns typically have a global appeal, aiming to reach a diverse and sophisticated audience. Their advertisements are often stylish and cosmopolitan.

5. Sustainability and Responsibility: Like many alcohol brands, Absolut has been emphasizing sustainability and corporate responsibility in its marketing. They highlight their efforts to reduce environmental impact and promote responsible drinking.

6. Flavor Varieties: Absolut has a range of flavored vodkas, and marketing campaigns often focus on these varieties, showcasing unique cocktail recipes and flavor pairings.

7. Cultural and Social Engagement: Absolut has a history of aligning itself with cultural and social causes. They've supported LGBTQ+ rights and other social initiatives in some of their campaigns.