1. Augmented Reality Labels: The campaign introduces augmented reality labels on 19 Crimes wine bottles, allowing consumers to use their smartphones to unlock animated stories featuring historical characters from the 19th century.

2. Interactive Storytelling: Through the Warden campaign, consumers can witness these characters come to life, sharing their tales of crime and punishment in a visually compelling and interactive manner.

3. Historical Narrative: Each label unveils a unique historical narrative, offering insights into the lives of the criminals and the consequences of their actions, creating a fascinating blend of history and wine.

4. Warden as a Central Figure: The Warden, a key character in the campaign, serves as the narrator and enforcer of justice, connecting the various stories and adding a thematic cohesion to the entire wine collection.

5. Immersive Brand Experience: 19 Crimes goes beyond traditional marketing by providing an immersive brand experience, fostering a deeper connection between consumers and the brand through storytelling and technology.

6. Gamification Element: The campaign incorporates a gamification element, encouraging consumers to collect and explore different 19 Crimes wines, each with its own unique augmented reality story.

7. Social Media Integration: Consumers are encouraged to share their augmented reality experiences on social media, creating a buzz around the campaign and expanding its reach through user-generated content.

8. Limited-Edition Releases: To add an element of exclusivity, the campaign may include limited-edition releases, enticing collectors and enthusiasts with the prospect of acquiring unique and engaging wine bottles.

9. Tech-Savvy Marketing: 19 Crimes leverages the widespread use of smartphones and the growing interest in augmented reality to create a tech-savvy marketing strategy that sets them apart in the wine industry.