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"Do Us a Flavor"

Targeting - Potato chip enthusiasts and creative individuals

Core Theme of the Campaign -

Shows how consumer input can shape a brand's product offerings.

About the
Campaign
-

Engages consumers in creating new potato chip flavors.

Formula applied by the Campaign to elicit customer action -

Encourages consumer participation and creativity in flavor creation.

Business Title

A Look at
the Campaign

Campaign: Walkers "Do Us a Flavor"

Concept:
*Launch Year: Ongoing*

"Do Us a Flavor" is a campaign by Walkers, a popular British snack brand known for its potato chips (crisps). Launched as an ongoing initiative, this campaign embodies the idea of inviting consumers to suggest new and unique flavors for Walkers potato chips. It positions the brand as innovative, customer-focused, and open to creative ideas from its fan base.

Key Details:

1. Flavor Creation Contest:
- The core concept of the campaign is to engage consumers in a contest where they can submit their flavor ideas for Walkers potato chips.

2. Consumer Involvement:
- "Do Us a Flavor" did highlight Walkers' commitment to involving its customers in the product development process.

3. Creative Flavor Ideas:
- The campaign showcases the creative and diverse flavor ideas submitted by consumers, ranging from classic to unusual.

4. Winner Selection:
- There did be a selection process where the winning flavor is chosen from the submissions, and the winner often receives a prize.

5. Limited-Edition Chips:
- Walkers did produce limited-edition potato chips featuring the winning flavor, creating excitement and anticipation.

6. Brand Engagement:
- The campaign aims to engage consumers with the Walkers brand and foster a sense of ownership in the product.

7. Promotional Events:
- "Do Us a Flavor" did include promotional events, tastings, or advertising to introduce the winning flavor to the public.

8. Innovation and Variety:
- Walkers is known for its wide variety of chip flavors. The campaign reinforces the brand's commitment to innovation and variety.

In summary, "Do Us a Flavor" is an ongoing campaign by Walkers that positions the brand as customer-focused and open to creative ideas from its consumers. It invites individuals to participate in the creation of new chip flavors, fostering brand engagement and innovation. The campaign aims to resonate with consumers who appreciate variety and enjoy being part of the product development process.

Should you find value in this succinct overview, you will appreciate access to 
BRAND
COLOSSAL

An exhaustive analysis we have garnered elucidating the following 3 studies -

A. The comprehensive breakdown & precise elements that led to the campaign’s success

B. Intricate details behind the campaign to ensure you don't miss any valuable insights we've uncovered

C. Components required to execute a similar campaign or a campaign of equivalent magnitude at your scale
 
This shall be alongside an extensive compendium of these insights for more than 1600 additional successful campaigns. 
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