WestJet's "Christmas Miracle" Campaigns

WestJet's "Christmas Miracle" campaigns are a series of heartwarming and viral marketing initiatives that the Canadian airline launched during the holiday season. These campaigns have gained widespread attention and praise for their creativity, generosity, and ability to capture the spirit of giving during the festive season.

Here's an overview of some of WestJet's notable "Christmas Miracle" campaigns:

1. 2013: WestJet Christmas Miracle: Real-Time Giving: In 2013, WestJet surprised passengers on a Calgary-bound flight by setting up a virtual Santa Claus at the departure gate. Passengers were asked what they wanted for Christmas before boarding. While the passengers were in the air, WestJet employees shopped for and wrapped the requested gifts. When the passengers arrived at their destination, they were greeted with a special baggage carousel filled with the personalized gifts. The heartwarming reactions of the passengers were captured in a video that quickly went viral.

2. 2014: WestJet Christmas Miracle: Spirit of Giving: In 2014, WestJet continued its holiday tradition by surprising an entire community in the Dominican Republic with gifts, including toys for children and essentials for families in need. The campaign highlighted the airline's commitment to supporting the communities it serves.

3. 2015: WestJet Christmas Miracle: 12,000 Mini Miracles: In 2015, WestJet launched the "12,000 Mini Miracles" campaign, where WestJet employees and volunteers carried out 12,000 acts of kindness and goodwill in the communities they serve during the holiday season. The acts of kindness ranged from delivering special surprises to individuals and families to supporting charitable organizations.

4. 2017: WestJet Christmas Miracle: Fort McMurray Strong: In 2017, WestJet recognized the resilience of the residents of Fort McMurray, Alberta, who had faced a devastating wildfire in 2016. The campaign involved bringing the holiday spirit to Fort McMurray with a Winter Wonderland experience, complete with snow, ice skating, and Santa Claus.

These "Christmas Miracle" campaigns by WestJet have not only generated significant brand recognition and positive sentiment but have also demonstrated the airline's commitment to giving back to communities and creating memorable experiences for its passengers and those in need during the holiday season.