VCCP London - Müller Corner’s outdoor campaign
Müller Corner’s new outdoor campaign revives the 90s Magic Eye illusion to celebrate the return of a popular flavor. The campaign taps into nostalgia by using the iconic visual trick to capture attention and intrigue passersby.
The campaign cleverly combines nostalgia with interactive advertising. By leveraging a beloved 90s visual trend, Müller Corner not only captures attention but also invites people to engage more deeply with the brand. It’s a refreshing change from typical outdoor ads, making it memorable and shareable.
Core Theme of the Campaign -
The standout feature is the use of the Magic Eye illusion, a 90s visual phenomenon where viewers need to focus their eyes in a specific way to reveal a hidden image. This clever and nostalgic twist engages viewers and adds an element of fun and interaction to the campaign.
The campaign primarily targets adults who have fond memories of the 90s and are likely to be nostalgic about that era. It also appeals to those who enjoy interactive and visually engaging advertisements. Additionally, it attracts Müller Corner’s existing customer base who appreciate fun and creative marketing.
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About the
Campaign -
Müller Corner launched an outdoor campaign designed by VCCP London to announce the return of a popular flavor.
The campaign features the Magic Eye illusion, a visual trick from the 90s that requires viewers to focus their eyes in a special way to reveal a hidden image.
This nostalgic approach aims to evoke fond memories and create a memorable experience for viewers.
The use of a Magic Eye illusion makes the advertisement interactive and engaging, encouraging people to stop and take a closer look.
The campaign targets adults who have a nostalgic connection to the 90s and those who enjoy unique and interactive ads.
It stands out from typical advertising due to its creative use of a retro visual trend, making it both fun and effective.
The campaign taps into the power of nostalgia while also providing an innovative twist on traditional outdoor advertising.
it’s a great example of how combining old trends with modern marketing can create a memorable and effective campaign.
